Since arriving in Amsterdam in 2010, Clay has prioritised building a business at W+K Amsterdam where creativity equals effectiveness. And in 2013, won the prestigious ‘Creative Effectiveness Lion’ award at Cannes for Heineken. Clay, it seems, is not only building brands but also growing business.
I’m about to meet Clay Mills, managing director for Wieden+Kennedy Amsterdam, which is an independent advertising agency. Continue reading →
“So, what’s your secret formula at W+K Amsterdam?”
“Creating an environment where creative people can do amazing work. After all creativity is our output. Managing a creative agency is always quite challenging, however. It’s a very specific skill and it requires the ability to lead a non-linear process – which is creativity – and while at it, manage a diverse group of personalities.” Continue reading →
I’ve been talking to Clay Mills about some of his achievements as the CEO of Wieden+Kennedy here in Amsterdam. We finished our coffees and started walking in the direction of the W+K office that is situated on one of the main canals.
“What gets you out of bed in the morning?” I ask him.
What is different, for a client, to work with an Amsterdam agency?
“Unlike New York or London, Amsterdam agencies seem less inclined towards obsession at what the industry competition is up to. I think Amsterdam agencies enjoy a sort of benevolent naïveté in this respect.” Continue reading →